In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs).
The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do
that. For a slightly more thorough definition, Webopedia defines SEO as “a methodology of strategies, techniques, and tactics used to increase the number of visitors
to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo, and other search engines.”
Regardless of the exact definition, you prefer, if you have a website and want people to find and see it, you should care about optimizing your site. Which leads me to the next basic question I usually discuss with business owners. What factors impact where my website will show up in search engine results (how well my
site is optimized)?
A detailed or long answer to this question could take hours to answer, as there are literally hundreds of factors that impact search results. Google’s search
algorithm is very complex, changes frequently, and is not completely known to the public. In future posts, I will delve deeper into some of the main factors that
impact search optimization, but for now, I’ll just start with my simplistic overview of the key components of SEO success. Make Your Site Appear in Google. Great Content encourages people to link to your pages and shows GoogleTM your pages are interesting and authoritative. This leads to search engine success because GoogleTM wants to show interesting and authoritative pages in its search results. It’s that simple! Check our SEO Explained in Pictures page for a quick, simple overview. It’s guaranteed to help you understand SEO. How Does GoogleTM Rank Pages?
GoogleTM promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, Twitter feeds, etc., and over time GoogleTM picks up on these authority signals.
This virtuous circle creates strong and sustainable GoogleTM rankings. How Do I Get Links?
Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
In simple language, if you have something worth linking to you might secure links worth having. Great sites don’t link to poor quality content, why would they?
Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need, and make it easy for them to share it. Do this and you’ll start to see your website traffic increase.
One last thing, if your website’s not performing and you need some help, why not book a FREE 30-minute chat to find out why. It’s a 100% FREE no-obligation
offer to chat with one of our experts.
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