How Internet Marketing Really Works

INTERNET MARKETING

The term internet marketing is often abused by people to denote a

a mysterious form of marketing that somehow generates unfathomable

leads… sometimes for free!

 

Search Engine Optimization (SEO)

Search engine optimization is Nothing but sharing proper social media links across all social profile.

That’s how internet marketing really works.

2. Pay-Per-Click Marketing (PPC)

Pay-Per-Click is exactly what it sounds like

You place a bid on a certain keyword that you would like your ad to display for and…if someone clicks the ad, you are charged for it.

There are actually other types of campaigns in which you can pay per impression (the number of times people see your ad) or action (“likes” or “follows”),

but most people generally group all paid search marketing within the term “PPC” since it is the most common.

 

Running PPC campaign is expensive but it can boost your business.

Google and Bing provide many other opportunities to run PPC campaigns.

 

Other types of PPC campaigns include:

Display – Graphical or text ads that are displayed on other websites

Retargeting – Ads that are served to people that have already visited your website or shopping cart previously, reminding them of your products/service or targeting a special offer to them to help increase conversions.

Social Media Ads – Promoted posts or ads on social networks like Facebook or Twitter, engaging your followers, their friends, or a specific demographic.

Product Listing Ads – Bid on listing your eCommerce store’s products within platforms like Google Shopping.

When done correctly, each of these campaigns will enable you to get your website, products, services, and/or your brand directly in front of people who are already searching for what you are offering. Pay Per Click is the best way to drive new business immediately.

3. Social Media Marketing (SMM)

 

If you have a question, How Internet Marketing Really Works?

Internet marketing is nothing but sharing businesses across social media.

Social media has exploded over the last few years. It has become the default means for distributing content and media such as blog posts, articles, videos, press, and reviews. Social media is the new word of mouth.

Social Media Marketing (“SMM”)

can be a great way to engage your followers and their friends in ways you otherwise would never be able to. It also is a great way to be creative and drive interest to your brand in ways that your competitors aren’t.

Before social media, you would have to target a large audience through a medium like television to reach your target demographic.

You can also use it to engage your loyal followers to be a champion of your brand, driving their friends to your site or storefront.

Unlike SEO and PPC, there is no technical guide to using SMM. Each strategy,

campaign and the network is unique to each business — however, the focus is to drive customers to their need.

Yes that is how internet marketing really works.