Why it is important to Rank in Google?

 Why it is important to Rank in Google?

Top Position Gets More Traffic

 

One of the other top search engines after Google, Bing, reports that websites on the top get 42% of the traffic that is Why it is important to Rank in Google.

The second gets 11% and third, only gets 8%. So, it clearly indicates why your websites need to be on top.

Basically, the picture is the same as other search engines including Google. If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.

 

Increases Business Authenticity

 

An increase in SERP (search engine results page) rankings not only boosts your business’s ability to generate traffic and leads, but it also increases the degree to which your audience sees your business as authentic.

 

Data shows that web visitors think the first few websites at the top of the SERPs are amongst the more authentic businesses in their industry. It is basically a psychological game that gives you the advantage.

 

But, being on top may become quite difficult if you have enormous competitors. So whether yours is a large business or a small local business, better ranking surely increases the authenticity of your business.

 

Creates Business Image

 

Better SERP means a better image of the potential clients’ eyes. As the internet is a competitive market for every inbound marketer, it may not always be easy to rank on top within a short time. But, once you get a better ranking position, success then runs towards you. However, in order to give your business a respectable image among the customers and the competitors, you will feel the pressure to make your website rank among the first ten web results.

 

Ten Times Better if in the Top

 

Are you worried about your current ranking position? If so, then take some quick action to improve your ranking position. It is proven by experts that if you can rank on top, your business will become ten times better than your competitors. Ideaengineinc.com reports that the web page that ranks in a top listing gets 10 times more traffic than the one on page seven, for example.

 

• Reduced Costs

 

As an inbound marketer, you are supposed to already know that inbound marketing costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your SERP is, the more potential your business has. Top SERP positions can reduce your advertising costs effectively. It has significant impacts on your social media marketing as well. But, one problem with search engine marketing is that you may

not get the results immediately. If there are handfuls of competitors, you may have to wait for quite a long time. But, comparing to other businesses like giant corporations, your small business success can mainly be derived from search engines.

Finally, search engine ranking is an inevitable asset for every inbound marketer. If you are yet to appear on the first page of Google results, work a little harder. The success will then be yours.