Backlink Management

Backlink Management

backlink management

Are you wondering how to manage your backlinks? Do you struggle with developing an effective backlink management process?

Given how critical links are to your site’s SEO, it’s wise to have an approach to managing your link profile.

Just as authoritative content helps you to rank for relevant keywords, backlinks also reassure the search engine of page authority. It comes as no surprise, then, how much focus some SEOs put into building and managing their external link portfolios.

In this post, I’ll show you a solution for managing these backlinks in four different stages: protect, review, grow, and analyze. You’ll also learn why an enterprise-level platform offers the biggest opportunity in these areas and how to use it to manage backlinks to benefit your site.

You can expect to learn in Backlink Management:

Why You Should Manage Your Backlinks in the First Place
Different Types of Links
Why Use an Enterprise-Level Platform to Manage Backlinks
Metrics You Need to Track in Your Link Profile
How to Manage Your Backlinks Using an Enterprise Platform (Updated)
What SEO Tools Do You Need to Manage Backlinks? – Recently Added!

Why Manage Links?

The answer seems simple, doesn’t it? Backlinks remain one of Google’s most important ranking signals.

After all, Google looks at the quality of backlinks to establish site authority and, in turn, its rankings.

Links remain a fundamental part of the web. Nearly every attempt to list SEO ranking factors includes backlinks as one of the drivers of a site’s rankings and search visibility.

Even Google confirmed links to be one of the three most important ranking factors, after content and RankBrain.

There are other reasons, too, why you should pay attention to how your site is linked to.

Link quality.

It’s actually relatively easy to build links, even today. Th9e problem, however, is that most of them would probably have extremely poor quality. They could very well impact your search visibility – most likely in a negative fashion.

Which leads us to anchor text. The clickable text of your hyperlink needs to contain terms that are relevant to your linked page, rather than including unrelated terms in your anchor text. The best anchor text tells users that if they click that link, they will get the information associated with that term.

Regular backlink management allows you to spot and eradicate potentially harmful links early.

Broken links.

A link pointing to a non-existing URL doesn’t help your SEO either. It provides a poor user experience to anyone trying to access the content the link promises but lands instead on a 404 page, for example.

Here’s the challenge – backlink management of the entire profile and using it to boost search visibility requires a lot of data analysis and insights to develop a plan.

And this is where having an enterprise-level platform will help.

 

Different Types of Links in Backlink Management

When we think of links, we, mostly, refer to references within a page’s copy that, when clicked, opens another relevant resource. Like this link to a page explaining what are backlinks, for example.

But there is more to links than that. Granted, text links, wrapped in the <a href> tag in the HTML code are the most common. However, your link profile can contain other types of links as well.

Image Links. Images on their own tell Google nothing about the link or the page. But if an image is used as a link, the search engine will use the text in ALT and TITLE tags to understand the context of the link. In this case, each tag will work much like an anchor text for the link.
JS Links. Links generated with JavaScript are not always crawlable by Google, and as such, may not always work for your benefit. That said, these links, if done well, can also send authority to your site.

Nofollow Links.

The “no follow” attribute on a link tells crawlers not to follow the link, and focus on other pages in the site’s architecture instead. When it comes to external links, the “no follow” attribute tells the search engine not to pass any link equity to the linked page, reducing the impact of the link on its authority. That said, the search engine also announced that it is using no-follow links as a hint regarding the site’s authority.
Why Use an Enterprise-Level Platform to Manage Backlinks
The web is big – truly, extensively big. Trying to stitch together any sizeable amount of data to connect how it’s linked together is challenging. Not only is it massive, but these sources can be disparate and of course grow exponentially with the web.

An enterprise-level platform can pull all of this dispersed information into one place, helping you to monitor backlinks by giving you both a birds-eye and detailed view of your strategies. This, in turn, correlates information from different strategies and tactics to inform new link building ideas and campaigns.