What actually is Google ranking?
You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list
Some are proven.
Domain factor is nothing but the quality and age of the domain. It recognises the domain and rank accordingly.
• Page-Level Factors
Page-level factors are most important because it handles the post ranking.
• Site-Level Factors
• Backlink Factors
If your website has backlinking to rich domains then the website can rank on top but if the links are linked to any malicious website then the website will not rank.
• User Interaction
The interaction time is important as long as your post is engaging.
• Special Google Algorithm Rules
Google’s algorithms simply focus on the simplicity of words and it should look good.
• Brand Signals
• On-Site Webspam Factors
1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.
2. Links to Bad Neighborhoods: Linking out to “bad neighbourhoods” — like pharmacy or payday loan sites — may hurt your search visibility.
3. Redirects: Sneaky redirect is a big no-no. If caught, it can get a site not just penalized, but de-indexed.
• Off-Site Webspam Factors
Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phoney links.
Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search.