Tumblr Marketing

When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram. And that’s not surprising at all. While these three networks have dominated much of the discussion—and traffic—online, many brands have started looking at other social channels as viable marketing platforms, as well. Among them, Tumblr has slowly been rising in popularity over the last few years. Consider this: Tumblr, at one point, had over 738 million unique visitors worldwide. In fact, Tumblr claims that its users actually spend more time on the website than they do on Facebook or Twitter.

But what is Tumblr really?

And is it a good idea for your brand to invest in the network at all?

Tumblr is essentially a microblogging social media platform, designed with an emphasis on sharing content. It’s free to join, and allows users to create multiple blogs, and post various types of content, such as text, images, quotes, links, and even music or video. What makes it different from the networks that you know? Tumblr will allow you to customize the color, theme, and layout of your blogs. The amount of control you get is unparalleled, and you can easily find Tumblr blogs that look absolutely nothing like each other.

Whether your brand should be on Tumblr is a question that only you can answer. It will depend on the audience that you’re targeting and the kind of content that you want to post. Tumblr would work well for a brand that’s targeting a younger audience—close to 70% of the userbase are between the ages of 18-34. The site would work well regardless of the gender you’re targeting, as the demographics sit at 50% each.

If you’re going to build a presence on the channel, however, you should keep in mind that the content you create has to be slightly different from the other networks. While you can use a professional tone and be successful on networks like LinkedIn or Facebook, the Tumblr community rewards creativity and humor. That is the kind of content that you should focus on if you’re going to establish your brand here.

Marketing on Tumblr
Given how inherently different Tumblr is from other social media platforms, devising a marketing plan for the network can seem daunting. Where do you start? What kind of content do you post? What should your focus be on? Thankfully, it doesn’t have to be difficult—in fact, if we keep our eyes on some of the basics and then build a strategy around it, we’ll find it quite straightforward to navigate. Here are some things that you’ll need to keep in mind while creating your strategy for Tumblr.

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