Social media marketing is nothing but Branding of one Brand to the fullest. Yes, it’s that simple.
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad– especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favour and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in. This
specific digital marketing method aims to increase brand awareness and establish brand trust by building
a solid social media presence for your brand. But really, how important is social media for a business
Let’s check out these statistics.
66% of Facebook users
say that they Like or Follow a brand on this social platform.
90% of Instagram users
say that they follow a business on this social network, which also translates to IG users being keen on
interacting with brands they like.
74% of Facebook users
state that they check their Facebook accounts every day.
83% of Pinners
they saw from brands on Pinterest.
53% of users
say they purchased a product they first discovered on Twitter
89% of online marketers89% of online marketers
state that Instagram has been a very effective social media platform for influencer marketing.
77% of Twitter users
say that they feel more positive about a certain brand when their Tweet has been replied to.
90 million LinkedIn users
are senior-level influencers, while 63 million of them are in decision-making positions