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What is search engine optimization?
In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that. For a slightly more thorough definition, Webopedia defines SEO as “a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo, and other search engines.”
“Regardless of the exact definition, you prefer, if you have a website and want people to find and see it, you should care about optimizing your site. Which leads me to the next basic question I usually discuss with business owners. “
What factors impact where my website will show up in search engine results (how well my site is optimized)?
A detailed or long answer to this question could take hours to answer, as there are literally hundreds of factors that impact search results. Google’s search algorithm is very complex, changes frequently, and is not completely known to the public. In future posts, I will dive deeper into some of the main factors that impact search optimization, but for now I’ll just start with my simplistic overview of the key components of SEO success