The term internet marketing is often abused by people to denote a
a mysterious form of marketing that somehow generates unfathomable
leads… sometimes for free!
Search Engine Optimization (SEO)
Search engine optimization is Nothing but sharing proper social media links across all social profile.
That’s how internet marketing really works.
2. Pay-Per-Click Marketing (PPC)
Pay-Per-Click is exactly what it sounds like
You place a bid on a certain keyword that you would like your ad to display for and…if someone clicks the ad, you are charged for it.
There are actually other types of campaigns in which you can pay per impression (the number of times people see your ad) or action (“likes” or “follows”),
but most people generally group all paid search marketing within the term “PPC” since it is the most common.
Running PPC campaign is expensive but it can boost your business.
Google and Bing provide many other opportunities to run PPC campaigns.
Other types of PPC campaigns include:
Display – Graphical or text ads that are displayed on other websites
Retargeting – Ads that are served to people that have already visited your website or shopping cart previously, reminding them of your products/service or targeting a special offer to them to help increase conversions.
Social Media Ads – Promoted posts or ads on social networks like Facebook or Twitter, engaging your followers, their friends, or a specific demographic.
Product Listing Ads – Bid on listing your eCommerce store’s products within platforms like Google Shopping.
When done correctly, each of these campaigns will enable you to get your website, products, services, and/or your brand directly in front of people who are already searching for what you are offering. Pay Per Click is the best way to drive new business immediately.