Google Analytics is one of the most popular digital analytics software for Google Analysis.
It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors to your website.
It provides valuable insights that can help you to shape the success strategy of your business.
Since nowadays almost all businesses have an online presence through a website.
Therefore, it becomes very important for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not in Google Analysis. For this, you need to know the details of what people do when they visit your website, how long they stay, and what all pages do they visit on your website.
Irrespective of whether you are an eCommerce website or an informative blog, you would definitely want to understand and study the behavior of your visitors to deliver better results.
Given below are some reasons why you use Google Analytics to get better insights into your website and the visitors.
Want to learn some quick Google Analytics tips so you can achieve more in less time? Google Analytics can be as simple or complex as you want it to be. But knowing how to do quick data analysis is sometimes all you need to make better decisions.
In this article, we’ll show you some Google Analytics tips and tricks you can start using today to make data-driven decisions and grow your business in less time than ever before.
1. Switch up Views
You might not know this, but you can change your Google Analytics views to see the same data in different ways.
GA Different Views
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You can choose from the following views:
Data. This is the most common view and breaks a lot of data down at once into easy to read tables.
Percentage. If you’re more visual, the percentage view shows data in a simple circle pie chart.
Performance. To see the performance of one metric in a horizontal chart, use this view.
Comparison. Plot the performance of selected metrics relative to your site’s average with the comparison view.
Term Cloud. This displays performance keywords for reports that involve terms.
Pivot. The pivot view rearranges data for certain reports for a simpler look.
Keep in mind that not all views are available for every Google Analytics report.
2. Create a Goal
One of the easiest ways to analyze your site’s data is to create a goal in Google Analytics. After all, goals are the way to measure actions happening on your website that directly affects the success of your business.
You can set up a destination, duration, pages/visits, or event goals to see data that your default Google Analytics account won’t show.
For example, you can set up a goal to track some of the following:
Which pages site visitors land on the most often
How long visitors stay on your website once they arrive
The number of pages site visitors see before leaving
If you need help doing this, be sure to check out our helpful guide on setting up the 4 types of goals in Google Analytics.
3. Create an Event
If you want to analyze actions happening on your website that may or may not affect your bottom line create a Google Analytics event instead.
For example, form conversions may signal people are visiting your website. But that doesn’t necessarily generate any revenue. However, it’s still important to know that your WordPress forms are converting.
If you want to track form conversions in Google Analytics, be sure to check out the MonsterInsights Forms Addon. It’s super easy to set up and makes tracking conversions a cinch.
For step-by-step instructions on how to do this, check out our tutorial on tracking form conversions.
4. Set a Custom Alert
Checking Google Analytics every day is not always reasonable. That’s why setting up a custom alert that will tell you when something unusual happens on your website can be helpful.
To do this, go to Admin » Custom Alerts. Then click on the red + New Alert button.
GA Custom Alert
Next, do the following:
Name your alert
Choose the property to apply it to
Pick an email or text alert
Set the conditions of your alert
GA Custom Alert Configuration
Apply your alert to all site traffic or a certain segment of traffic. Plus, pick whether you want your custom alert to go off when a metric increases or decreases. That way, when something major happens on your website, you’ll know right away.
5. Measure Your Site’s Speed
WordPress speed and performance plays a role in the user experience, is a major SEO ranking factor, and can affect the success of your website.
And, while using free online tools like Pingdom or GTmetrix work, you may not know you can actually check the speed of your website in Google Analytics.
To do this, you can check the overall speed of your website by going to the Behavior » Site Speed » Overview.
GA Overall Site Speed
Here you’ll see stuff like the average page load time, server response time, and browser speeds.
You can also check the speed of individual web pages by going to Behavior » Site Speed » Page Timings.
GA Page Timings
Here you’ll see how each page on your site compares to the average page loading speed of your website.
6. Get a Performance Report
Again, time is important when you’re trying to run a successful business. And, checking Google Analytics every single day is not always a good use of time, even though the data is helpful.
That’s why Google has made it easy for you to send yourself a recurring report that’ll show you the data that’s most important to you.
To do this, go to the report in Google Analytics that you want to send to yourself. Then, at top of the screen on the right-hand side, choose a date range.
Next, click on the Share tab.
GA Share Button
You’ll see a popup that’ll let you enter the email address, subject line, file type, and frequency.
GA Email Report
Now, your report will be sent to you based on the frequency you requested and you can still monitor your site’s performance, without having to log into Google Analytics every day.
And there you have it! Six super easy Google Analytics tips designed to give you important data as quickly as possible.
If you want to make sure you’re not wasting your time on metrics that don’t matter, be sure to check out our helpful guide on Google Analytics vanity metrics.
And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tips.