What is Content Marketing?
it shares informative content that is relevant, interesting, and useful to your target audience.
There are four forms of content:
We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds of content later in this post.
The most important thing to remember is that it’s your job to be useful. There’s no point in creating any content if your audience doesn’t get any value from it.
Your goal is to help them, to improve their quality of life, and establish yourself as a thought leader — someone they can trust to guide them through the challenges they’re facing as it relates to your area of expertise.
it is one of the best ways to do that.
Why invest in this?
When done well, content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.
This creates a flywheel effect where you start to generate more and more momentum until suddenly you’re dominating your field.
The core way content provides value to you as a business is through organic traffic. This is where people discover you on some kind of search platform, like Google, YouTube, or a podcast directory, and go visit your content.
It’s fundamentally different from other kinds of traffic for one critical reason — these people are looking for you. They are actively searching for information related to your business — that’s how they discovered you in the first place.
On every other platform, you’re interrupting whatever they’re doing. They’re passive observers instead of active searchers. It’s typically much harder and much more expensive to do that kind of marketing (think Facebook ads, YouTube ads, and basically every other kind of advertising).