Brochure Designing

Unless you’ve been living under a rock your entire life, you’ve definitely been handed your fair share of brochures. Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word out about your business, brochures are powerful and effective tools for engaging and educating any audience. But only if your brochure design is on point.

When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can.

brochure design options
Brochures can be powerful – if you do them well. Design by Amrita.
So how, exactly, do you design an awesome brochure? Never fear, we’ve got the ultimate guide to brochure design. By the end of this post, you’ll have everything you need to create, design, and print a great brochure that drives results and makes a lasting impact on your target audience.

How to design a brochure

Before you start designing
Know your brand personality
Define your ideal customer
Develop your message
Determine your metrics for success
Set your budget
Designing your brochure
Remember your brand design standards
Design with the reader in mind
Choose your brochure type
Gather your copy and images
Find your style
Pick the perfect CTA
Evaluating and printing
Evaluate your design
Choose a printer
Explore print options
Before you start designing your brochure

The key to creating an ah-mazing brochure actually starts before you design. When you do the legwork before you start designing—by knowing your brand personality, message, and target customer—you’ll make the design process go a lot more smoothly.

Know your brand personality
Do you know who you are? Knowing your brand personality is a must. If you don’t know your brand inside and out, all of your branding materials—including your brochures—will feel disjointed and unclear.

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